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5 Best Free Link Building Tools (100% Free, Tried & Tested)

Are you looking for a basic link building tool? You're in the right place.

I've been building links for more than a decade, using a lot of link building tools. When you need more advanced functions, stored data or support, advanced tools are very valuable in SEO. But for 75% of the other tasks, free tools usually solve the problem.

In this article, I'll list the tools you need, how they work, and how you can use them to make valuable links. By the way, they're all free.

First, link building is a simple process. The process always includes the following steps:

1. Select the target page (such as home page, service page, etc.);

2. Find and review the relevant "potentials" (i.e. people who are motivated to link your page);

3. Find their contact "potentials";

4. Contact through well-written outreach email;

5. Effectively track and manage your activities.

Suppose you want to start a simple guest blogging campaign. You need:

1. Find some websites related to the theme, which may accept your post.

2. Check them to make sure they are a good partner.

3. Find out their contact information and send them an elaborate and personalized outreach email.

4. If you only plan to access a few websites, it's easy to do it manually. But it's not an effective way to connect. You need tools to manage these activities, because they can save you time, energy and money.

Let's take a look at the tools.
 

Find "Potentials" Tools

These tools can help you find link‐building opportunities, which helps find websites related to your topic and they accept the link. At the same time, learn from your competitors to see which pages attract the most links and why.

Analyzing competitors may be the best way to find opportunities to connect. You can do this through Ahrefs' Site Explorer.

If you don't have a web page to which you would like to build links, start with the best links report in the competitive domain, which can come up with the idea of "linkable assets.".

If you already have a web page to which you wish to build links in mind? Enter the competing page and check the backlink report, and you will see each backlink to the page.

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If someone links to a competing page, they may also have reason to link to you. Look for multiple competing pages to see where their links come from and whether they are easy to copy.

If someone links to multiple competing pages, rather than you, then you should try to contact them. As they have already established many competing pages, this means they may also have the opportunity to establish backlinks with you.

HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

It connects those who seek publicity with journalists. It's an incredible way to get in touch with influential people for free and get them to do outreach.

Sites that try to get a guest blog section off the ground, or those who want to interview influencers, can easily benefit from this tool.

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Here’s how it works:

1.Register
Sign up as a source.
 
2.Monitor Source Requests
Check your inbox three times a day (5:35 a.m., 12:35 p.m. and 5:35 p.m. ET), Monday through Friday. Be aware of requests related to your or your customer's industry, expertise, or personal experience.

 
3.Send the Perfect Pitch
Pitch the masked email address listed in the source request. Include answers to questions from journalists, any specific requirements, and resumes of contact information with you or your customers. If journalists are interested, they will contact you!

Although tools like this don't usually reach the first-class influencers like cold outreach, it's a good way to build reliable links.

 

Review the Relevant "Potentials" Tools

Imagine that you can extract SEO metrics from a bunch of different tools for thousands of URLs by pressing a button. That's cool, isn't it? That's why URL Profiler is one of my favorite link discovery tools.

It works in a very simple way: import your url list on the right and then choose the metrics you are interested on the left to evaluate and track.

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URL profiler exports all data to CSV, so you can easily manipulate, filter, and examine potential with spreadsheet.

Do you want to know how long a website has been around for, and who owns it, owner’s email address and phone number?

Check the whois record.

Scrapebox is the right tool. You can also use a list of proxies that are rotated with each request to avoid being blocked from doing too many whois lookups per minute.

This tool also recently added a blacklist feature that allows you to filter results independently based on words contained within the registrants Name or Email. So now you can add keywords to filter out content, such as domains with whois guard or privacy protection, or even domains owned by competitors or large companies you don't want to contact.
 

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Link outreach tools

Now it’s time to start outreach.

Pitchbox is an Influencer Outreach & Content Marketing Platform. It focusses on customization, personalization and automation.

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You can set up a complete campaign in just a few hours, saving hundreds of hours a month, while fully controlling your information. Customize each promotion email according to your target customers, and automatically track unresponsive potential customers without manual input. The average response rate is increased to 62%.
 

Final Thoughts

Link building tools make life easier.

 

Can you create links without using tools? Yes, you can. But I do not recommend it. Doing so will only drain your time. If not using the link building tool means that you need twice as much time to build the same number of links as your competitors, you can never beat them.

Link building tools make life easier.

Can you create links without using tools? Yes, you can. But I do not recommend it. Doing so will only drain your time. If not using the link building tool means that you need twice as much time to build the same number of links as your competitors, you can never beat them.