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On Page Optimization Check List - A Must Have SEO Reference

For eCommerce Seller


What is On Page SEO

On page Optimization refers to the internal optimization of the website so that the website can get some better ranking in the search engine. On page Optimization will include many aspects, such as website title, meta tags, pictures, keyword optimization, links, etc.

This article has no filler contents. It is completely real McRoy

Checklists for On Page SEO Optimization

Title <h1>

Title, h1 is the title or subject of the article, as shown

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How to make it attractive: Add numbers, complete guide or Ultimate Guide, 101, Proved, amazing, verified, powerful, awesome, free, how to, best and other common search words.
Length: between 50-60 characters.
Contain keywords: Keywords are best placed in front of the title.
An article can only have one h1

Title <h2><h3>

<h2> <h3> is also a title tag, corresponding to the second-level and third-level headlines of the article.

✅ Be sure to add H2,H3. H2 and h3 can add keywords appropriately, but do not fill in too much.

Description/Snippet 🔠

Desription is the summary of the article, briefly explaining the content of this article.

✅ Control the the length at 150 and above;
✅ Contains article keywords

SEO description. SEO techniques. Best on page SEO


The url is the link to the article. It is very important.

✅ Don't use a string of numbers or the id of the article to make the url. It is difficult for Google to know your article content.

✅ Short URLs are better ranked;
✅ URL must contain keywords;
✅ Remove those quantifiers and conjunctions, such as a, the, and, of, etc .;
✅ Don't get too much hierarchy.


Introduction is the beginning of the article.

✅ Does not need to be very long.

✅ Try to limit it to less than 100 words

✅ contains the keywords of the article at the beginning.

Pictures 🖼

Pictures and some other multimedia can make article reading more engaging. Please pay attention to the following aspects when adding pictures.
✅ Compressed the images within 100kb;
✅ Each article must bring a featured picture, because it can be automatically displayed when sharing on social media;
✅ The name of the picture is consistent with the picture content, and add alt information.

External Links / Backlinks

Proper linking to external high-quality websites or top-notch sites in the industry not only facilitates users and improves user experience, but also makes it easier for Google to classify and positively evaluate your website.

✅ Have more high-quality backlinks

✅ Target = ”_blank” rel = ”nofollow” can be added when linking to other websites

Internal Links / Backlinks

Properly adding the internal chain in the right place will help reduce the bounce rate of the article.

✅ The internal chain cannot be added randomly, the anchor text you add the internal chain must be related to the theme of the article.

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Social Media Sharing

✅ Add a social media sharing buttons in a conspicuous place. If more users share your article, it will also increase your ranking.

Readability and User Experience

✅ Quick navigation: pay attention to the grading label, quick guide, let users jump to the corresponding content freely. For example, in the following article, it will set the navigation of an article after the beginning of the article. If the user is interested in which part, he can jump directly.

Create a sitemap

✅ Create a sitemap

Sitemaps is essential for search engines to find the important content on your site so that can crawl and index. This is how it looks like:


You can usually find it at

However, it depends on which website builder you are using. If you are using webflow, it will generate sitemap directly.

If you are using WordPress, Yoast is a great plugin for you to generate sitemap.


✅ Create and add a robots.txt

Robots.txt is a plain text file which instructs search engines the location they can and cannot go on your site. A basic format of a robots.txt file looks like this: